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Spotify Begins Allowing Labels to Pay to Be Featured on Playlists

Spotify is giving a new opportunity to major record labels that could change the way upcoming artists get in the ears of more listeners. Spotify is now beginning a trial to allow labels to pay for songs to be featured on some major playlists.

“We are always testing new promotional tools that deliver the highest relevancy to our users,” Spotify wrote in a statement to BBC News.

According to rumors, they are seeking to hit the stock market soon, although they need to bring in more capital to pay royalties and still turn over a profit based on their previous earnings.